Dude Ranchers' Association Centennial Conference

Capturing the people, culture, and experience behind an industry gathering.

For the Dude Ranchers' Association Centennial Conference in Billings, MT, I provided event coverage spanning photography, video, and social content.

The goal was to document more than the schedule of events. The creative approach focused on capturing the relationships, experiences, and sense of community that make the convention meaningful to the Association and its members.

Coverage included event photography, short-form video, and social content designed to document the convention in real time while also creating a broader library of assets the organization could continue using after the event.

The project combined on-site production with an understanding of the Western and hospitality industries, allowing the content to feel polished while still staying true to the people and culture at the center of the event.

The relationship continued beyond the 2026 convention, with the Dude Ranchers’ Association bringing me back for future event coverage.